Offline marketing consists of advertising components that are not directly linked to digital marketing or marketing on the Internet. It covers traditional media practices like advertising on the radio, television, and of course in print.
One of the most popular form of offline advertising is through print ads, but these arent limited to in-store posters. You have a wide variety of materials including leaflets, flyers, brochures, billboards, catalogues, and even business cards.
You might be thinking that the digital space is the only channel in which to advertise, given that it has an expanded reach. The problem is that there remain millions of potential consumers around the world that dont particularly favor or have access to computers, mobile devices, let alone the Internet. This is why traditional print media continues to thrive in the modern world.
Companies of all sizes may use online marketing channels, but there are those that complement these efforts with print. For some businesses, print may be their only option in terms of raising awareness for their brand. The main goal of printed materials is to help create buzz about a business and its products and services.
Offline marketing may be ideal for smaller businesses that want to make themselves known to the general public. In this case, newspaper ads, posters, and flyers may be the print media of choice. With smaller businesses focusing on niche consumer markets, they will now have the ability to reach targeted audiences much quicker.
A billboard on the other hand is a great example of a type of printed media that a mid-scale business can benefit from. With their targeted audience significantly increased, they can advertise on a regional level with ease. Especially when the billboard is installed in a high traffic area, say a major thoroughfare, its highly possible for the brand to increase its traction over time.
Apart from print ads, corporate giveaways also fall under the umbrella of printed materials. Something as simple as a fan, pen, mug, or umbrella can do wonders for a company in terms of getting free advertising. No one resists a freebie, and this is why corporate giveaways are excellent offline marketing tools.
There are a number of printing shops today that cater to the crafting of these items. All businesses really need is to have their brand marked on the item, and theyll get perpetual free advertising (or advertising as long as the giveaway lasts).
So there are plenty of viable options when it comes to printed marketing media. Its up to the company to decide which one they think will work in their favor. And of course, its important that the company work with a good printer, lest their branding be mocked.