Content marketing and SEO (search engine optimization) go together. You can be sure that high value content marketing ranks high in SEO and gives your SERP (search engine results page) a boost. This is enough reason for you to develop a well-thought-out content marketing plan, while being aware of mistakes that can hurt your marketing plan.

Heres how to advance your content marketing campaign with a solid content marketing plan:

1. Define your purpose – Ask yourself what you want to achieve in content marketing. Are you after generating leads, improving brand loyalty, or customer retention? Perhaps you want to increase your customers’ brand awareness, or establish a brand. Identify your need before you come up with your plan. As a start, you can work on two or three goals when you create your content marketing plan.

2. Set priorities – Before coming up with a content marketing plan, set your priorities. The Content Marketing Institute lists priorities with creating more engaging content considered by creators as a top priority. Other priorities listed are better understanding of what content is effective and what is not, finding better ways to repurpose content, creating visual content and better understanding of the audience. It’s best to list five priorities and tailor your plan in addressing each one.

3. Know your organizational goals – Your content marketing plan is a means of achieving the organizations goal, and not a separate business activity. It should, therefore, integrate and synchronize with the overall organizational goal. Most content marketers view lead generation as a top organizational goal. You may consider other goals, such as increasing sales, lead nurturing, brand awareness, customer engagement, customer loyalty and retention, and developing customer brand advocates. To help you align your content and achieve your organizational goals, come up with short-term content marketing goals.

4. Know your audience – Your content is useless if not tailored to your specific audience’s needs and preferences. Ask yourself what channels are often used by your clients, what their interests are, and what their needs are.

5. Choose your type of content – After getting to know your audience, determine your strengths. Knowing what youre good at can determine the type of content to use. Examples are webinars, infographics, custom illustrations, and interviews. You can come up with more content types based on your skills and knowledge. And whatever you choose for your content type, make it a point to come up with original and fresh content that stays relevant over time.

6. Research trends – Keep yourself abreast of changes in the marketing trend. To give you an idea of a marketing trend, Impact Branding and Design (2018) claims 71% of marketers prefer to use broad keywords to capture leads. In contrast, Demand Gen Report says 86% or consumers prefer interactive and visual content on demand. You’ll seldom go wrong if you keep yourself updated on the latest trends and changes by following the top content marketers.

7. Identify challenges – Youll inevitably encounter challenges in content marketing. The biggest challenge is in producing engaging content. Another common challenge is coming up with effective content. Identifying your biggest challenge will help you come up with the appropriate strategy.

8. Optimize your content for search – Internet users locate content on the Web by searching for words and phrases. Content, therefore, that’s keyword-optimized drives traffic to your site. Care, however, should be taken in the use of keywords in your content. Keyword usage is not just figuring out what keyword to use, but how it’s used in the content. For instance, keyword stuffing is ineffective in Google search.

9. Determine your budget – You can’t have a content marketing plan without a budget. Ask yourself how much you’re willing to spend for creating, marketing, and promoting your content. You could set your budget based on your priorities.

10. Map out your content – Among your target audience are different buyer personas. The problem is how to deliver the appropriate type of content to what you consider as the ideal type of people, and at what time. Consider also the buying cycle of your customers as you’ll need this data to map out your content correctly.

It is every business owners dream of having their website ranking on the first page of a
Google Search, or the ultimate goal is number #1 on the First page of Google Search. Page
One equals increased traffic and greater opportunity to get more buying customers visiting
your website. Increasing sales and therefore your bottom-line!

Getting your website on Page One of Google is a struggle for most business owners,
especially when you are competing against businesses that have large marketing departments;
and large budgets to gain rankings. This conundrum is why BuzzSpot Agency are passionate
about helping local businesses try to attain their goal of attracting more customers through cost
efficient methods of marketing. Our aim is to help you to stop chasing Google’s Algorithm and
just give Google what it wants. Quality content and theming is our aim; with world-class
distribution of your Company messaging. Our ambition for you is to bring large corporate
marketing strategies to the Local Small Business owner.

1. Niche.

In order to increase your chance of succeeding with your Search Engine Optimisation (SEO) is
to firstly to understand your market and your competition. As we said in the introduction, our
aim is to intelligently beat the large corporate marketing by using our strategies to get the
Search Engines to elevate our rankings through cost effective marketing strategies.

This is why we work with the small business to target a niche. Our focus is to try to use content
and theming of that content to attract the search engine algorithms. Therefore when we are
writing content on any topic, there are specific theme words and phrases that are expected to
be on the page. If these words are missing, the content cannot be very good.

So our first objective is possibly to shift the focus of your business from more general to make
it more specific around products or services. So as an example, instead of just offering
Marketing Services, BuzzSpot could consider specializing in “lead generation services” or
“Search Engine Optimization.” Our objective is to generate more specific keyword phrases,
which will likely be much easier to rank for.

2. Latent Semantic Indexing (LSI)

The first thing we need to know is that any keyword phrase can land you at the top of the
Google Ranking. There is no proof that Google use LSI in their indexing, however, by
associating keywords within any article our practice enables the content to become richer and
more likely to achieve greater status with a search engine indexer.

BuzzSpot therefore analyses for you the keywords that will help your ranking, we then use our
platform to make sure that the words on an article, blog or your website includes these words
appropriately, without penalizing you by over stuffing the content.

3. Optimize all content for your keywords.

Once you’ve got your niche and have chosen keywords, it’s time for us to apply those
keywords in strategic places on your page. While you certainly don’t want to overuse your
keywords, it is important to use them in a variety of ways within your content.
Our Title Tag is going to be the first element that will be indexed and therefore needs to include
the keywords we want to go after.

Where are looking to optimize your website content you need to make your Headings relate to
your keywords; that you have alt tagged all images; and that you included your keywords
throughout the content.

At all times we need to make Google (and your readers) like the comprehensive content that
relates to the topic at hand.

4. Content, Content, Content!

If we are aiming on getting your business to top rankings in Google, Bing or any of the search
engines, then we need to add new content to your site, issue press releases and blogs on a
regular basis. Our work on your articles, press releases and blogs allows us to include
keywords so that they are scientifically separated but when scanned enable the search
engines to understand their grouping.

The authority we generate from sending your release to the top news sites world-wide,
provides what we call link juice. In applying your website and publicising you on high rated
authority domains, immediately increases your SEO cost effectively. In doing this every week,
we compound the impact of the search engine indexation and therefore grow your ranking.
And ranking will drive your customers to you!

Being smart around the internet enables some companies to monopolise the page one
rankings. BuzzSpot has proven the impact of our approach to increasing the ranking of
business in most niches. Take this article, as an example: We estimate at writing of the article
that we will generate around 810 keyword sequences just from the Title. We should therefore
achieve a #1 ranking for at least 75% of the keyword variables. And top 20 for the rest. There
are probably just over 400 other keyword variables in the content and on publication, we also
published as a blog with keyword long tail that could extend the rating of the article. Powerful
stuff heh!
If you are interested in understanding how we can help you get to #1 in Google then schedule
a no obligation 20 minute call with one of our consultants https://www.buzzspot.co.uk

You need to put an honest effort into driving traffic to your website-learn how!

Alright, youve got your brand-new Web site, and it looks great. So why arent you getting any visitors? Because its not a magic wand. You need to dedicate a portion of your marketing to driving traffic to your site. You can look at your marketing campaign as a fishing boat. Each marketing element – newsletters, news releases, PPC campaign, pop-ups – can be considered a line in the water. And with every additional line in the water, you increase your chances of catching a big one. The best solution is found in a mix of marketing, online and offline, but well keep it simple and just discuss online options for now.

How to Get Prospects to Click Through and Purchase

Lets start with Google Adwords (sponsored search), these are the ads found in the highlighted box at the top of the page and listed along the right side of the search results page. Google obviously knows what theyre doing, and their solutions tend to be very user-friendly, so they are a great place for even the greenest online marketers to start. With your analytics and sponsored search in place, youre ready to start receiving traffic to your site.

Now, when a consumer clicks on your online ad, your analytics should track their path through your site. So if you want them to purchase a product, its a good idea to test going directly to the landing page that deals with that product or the specific offer youre promoting. Its crucial to realize that it shouldnt be a free-for-all once people land on your site. Too many people get so excited about the prospect of driving traffic to their site that they forget that visitors need their hands held throughout your site. So youve got to track their behavior from page to page.

Analyze, Optimize and Convert

As with any marketing, youve got to constantly look at your activity and find areas of improvement – analyze, optimize and convert. With the proper Web metrics in place, you should be able to track your online activity. With this in mind, your site should be set up with a linear path of actions in mind. Sites created on HubSpot have an advantage over their competitors, as advanced analytic tools are built into the software.

Imagine the following path: Your visitor first clicks on to your home page, they then click through on a call-to-action that asks them to read more about a specific product, after reading a convincing sales pitch they then click through to your order form… Then poof! Theyre gone!

Now, if you werent tracking them in the first place, youd have no idea at which point, which page, you lost them. But you were, so we know you lost them at the order-form page. Now youve got a fine-tuned microscope with which to dissect your order-form page.

This would be a good time to perform split tests with your order forms, creating different versions of the page to test which ones convert at a higher ratio. For example, the forms directions could be too difficult, the required information could be too intrusive, or your pricing may be too high. Test, test, test until you find what works best. And then test some more.

What do you want your customers to do?

Before you even begin marketing online and testing your results, make sure you know exactly who youre targeting. With a detailed profile of your ideal client or target audience, youll be able to precisely fashion the calls-to-action on your Web site – understand what is that you want your visitors to do, and who those visitors are.

Part of that approach is accurately marketing to the geographic region within which you operate. Some businesses are wasting their money by advertising on Google on a nationwide basis when in fact they only serve small local regions. If youre limited to a physical area of commerce, look into local search options that allow you to target your marketing. In addition, targeting a specific geographic market serves to create a niche for your business; differentiate.

Believe it or not, there are a lot of different markets that you can create yourself. For example, imagine a silkscreen business: Instead of just advertising to the general populous, you could put a laser beam on class or family reunions; specific groups or scenarios that could use your product. Using this approach, you can pinpoint specific keywords that will work best for your campaign.

If you dont have your ideal client established or any testing in place, you can easily burn through your budget in a few days. So once youve taken care of your foundation, then you can move on to traffic solutions.

Search Engine Marketing’s one of the latest tools to hit the Internet to promote online content. When correctly used, SEM can increase traffic and profit.

We have all heard about Search Engine Optimization (SEO), but one of the less known marketing tools flooding the online world is Search Engine Marketing (SEM). As Search Engine Marketing continues to grow in popularity, many worry Search Engine Optimization will become a concept of the past. However, this cant be true because SEM couldnt thrive without the use of SEO.

What is Search Engine Marketing?

Search Engine Marketing and Search Engine Optimization are very closely related. While SEO involves the use of strategically placing keywords and key phrases within online content to increase traffic, Search Engine Marketing uses the same concepts but incorporates link building within content to produce a steady flow of traffic and profit potential. Most commonly, SEM involves using pay per click methods within Search Engine Optimized web content to increase profit potential and traffic.

Creating SEM Content

The first step to creating SEM content involves properly optimizing the content for traffic using Search Engine Optimization. You must follow all the guidelines for creating SEO content to ensure a thriving traffic flow to the content you wish to use Search Engine Marketing with. SEO is the foundation to success for SEM.

SEM Linking

After youve strategically created Search Engine Optimized content, you can begin inserting links for profit or traffic within the content. When using Search Engine Marketing for online content, the keywords and phrases you want to link need to be long tailed. This involves choosing key phrases that are at least four words in length to anchor link. Make sure the key phrases you choose to link are also somehow relevant, or descriptive of the link youre inserting. If possible, incorporate eye popping words into the link to capture the readers attention and entice them to click on the link. if you are not sure how to do this, you will need to employ the services of a professional marketing company.

Updating

As with SEO content, you must update the links and information within the SEM content to keep it fresh and traffic flowing. All keywords and phrases within the content should be updated at least once a month for steady traffic flow. Check to make sure all the links are working properly and opening to the correct pages at least once a month as well. Profit will easily decrease if links arent working correctly.

While the debate remains open whether or not Search Engine Optimization is soon to disappear, it appears as long as Search Engine Marketing and other similar skills are still practiced, SEO is a skill thats here to stay. While the world of increasing content traffic is constantly changing, learning the foundation skills for each will allow you to succeed in the online world.