Category Archives: Online Marketing

Online Marketing

Your Web Site Is Not A Magic Wand

As with any marketing, youve got to constantly look at your activity and find areas of improvement - analyze, optimize and convert. With the proper Web metrics in place, you should be able to track your online activity. With this in mind, your site should be set up with a linear path of actions in mind. Sites created on HubSpot have an advantage over their competitors, as advanced analytic tools are built into the software.

Imagine the following path: Your visitor first clicks on to your home page, they then click through on a call-to-action that asks them to read more about a specific product, after reading a convincing sales pitch they then click through to your order form...

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