Every company hires the best SEO expert and invests in SEO marketing. However, such companies often ignore the factors that contribute towards the success of SEO, and they focus more on short cuts. If they read the basics of SEO and take the success factors into account, then they would face disappointment, and would see that there SEO marketing Bill Lentis Media LLC gives a good outcome.
An SEO marketing would be successful, if a companys website and blog gets a good ranking on search engine websites, they are able to increase organic traffic and conversion rate Search Engine Journal.
On-Page SEO
On-Page SEO factors are those, which are found on the website and on webpages Search Engine Land. These factors are important for the success of SEO marketing, because they give a quality foundation to it.
Sitemap
This is the first on-page SEO factor, which has the ability to attract traffic to the website. A proper sitemap is required, because it helps readers and search engines understand what a website is about. If Google, for example, is not able to understand the purpose of a website, then it would be able to index it.
Authority And Trustworthiness
If a website shows that it is not secure, then the user wont be able to trust it; he would visit it once, see the unsecure sign and then leave the website right away. The work on the website should be trustworthy as well, as it gives it authority over peoples perception. If the work posted on a website is never credible, and has flaws, then users wont visit the website.
Design Of The Website
Every SEO strategy should take into account mobile strategy. This means that every website should have a design that works on mobile devices, or else, a website wont get any traffic, or less traffic. People use mobile devices more than they use desktop, because everything they want is on their mobile devices, which stresses the importance of a responsive design.
Innovative Content
If a marketer wants to make SEO success, then he needs to update fresh and quality content on the website, on a daily basis. It doesnt have to be a long, 2000 word article; it can be a quote or words of wisdom, promotional content or discount offers. Things that are valuable and helpful to customers, they should be uploaded on the website, so that they attract users and increase organic traffic.
Speed Of The Website
A website developer should make sure that the speed of the website is good and it doesnt take long for it to load, for users. If a websites landing page has too many large images, then it will take a lot of time for it to load, and it will be a bad experience for the user. A website developer would also know the coding that would quicken the speed of a website.
Off-Page SEO Factors
The first off-page SEO factor that would make SEO a success, is link building SEO mechanic. Websites should include quality third-party links, that are relevant to the products and services of a brand. There are links that are more valuable than the others, like .edu and .gov. If a website includes a government link or an educational institutional link, then that makes the website more credible and trustworthy.
Social Media Sharing
If a post is shared on social media accounts, and it goes viral, then this could be an indirect measure of how successful is SEO. When a post goes viral on social media, then people look for the website and explore more content relevant to it.
Keeping Away From Violations
To make sure that a website appears in search engine results, a website should stay on Googles good side, and must not implement Black Hat SEO strategies. A website should use a SSL certificate to make sure that visitors can surf the website safely, and their system doesnt get attacked by any viruses.
If a brand is running a blog, then they should make sure that there are no spam comments on the website Optin Monster. At times, people include links of strange websites, and spam comments, so that users would visit their website as well.
The best thing to do, in order to make SEO success, is to not post articles that are ridden with keywords SEO Visor. Those articles which are ridden with keywords, they are not of quality, and they ruin the user experience as well.