With the flourishing internet marketing industry, more and more people are specializing in search engine optimization or SEO careers. Specialists in optimization have grown in demand as business owners realize the need to keep up with the changes in the search engine algorithms and new developments in technology. For those who want to get into this segment of the industry, there are plenty of opportunities both for learning and for career growth.

Getting Started in the Career
Search engine optimization has been around for a long time and is bound to stick around for much longer. This alone indicates that itâs a segment where you can expect career longevity and sustainability. You can choose to be a freelancer or you can get employed in a digital marketing studio or company. The range of skills is broad as is the spectrum of responsibilities.

The basic requirement is knowledge of and experience in search engine optimization. A degree may or may not be required, but is of course an advantage especially if itâs in the area of marketing, business, or information technology. In the absence of a degree, specialized certifications in optimization and actual job training and experience can be considered as basis for determining capability and expertise. Continuing education, whether formal or informal, is a must in this highly dynamic field.

Some of the job titles and positions that are available to those who want to specialize in SEO are:
1. Researcher â keeping up-to-date is one of the critical aspects of optimization to ensure the consistency and sustainability of campaign results. It is important to note that search algorithms can change without warning. This means that a previously optimized site might not continue to enjoy the same position in the search engine results pages for the long-term. It is the researcherâs job to regularly provide updates on the latest changes in optimization guidelines and protocols, industry trends, and strategies.
2. Content Creator â a specialist is needed to create optimized content on a regular basis. Content should be churned out regularly and consistently. Fresh content thatâs unique and useful can increase SERP rankings. A combination of different types of content (i.e. articles, blurbs, social media posts, infographics, videos, etc.) will make a site more exciting and appealing to incoming traffic from SERPs.
3. Link Builder â links from authority sites have been included in the search algorithms as an indication that a site is reputable. This specialization requires technical expertise to ensure that backlinking is done properly and without violating any of the rules of the search engines. Bad linking practices can result in dire repercussions for the online business owner.

A Bright Future
It is safe enough to say with certainty that the job of an SEO specialist is here to stay for a long time. It is not the highest paying career in the IT and marketing fields, but it offers attractive prospects in terms of long-term income and career growth.